BRANDS
Aspesi was founded by Alberto Aspesi in 1969.
The label made its breakthrough in the 80s,
with the introduction of down jackets.
What describes the style of the label: An intergenerational
casualness that can only be bought to a limited extent.
Alberto Aspesi attaches great importance to the materials in his fashion, which is why he uses only the very best fabrics and materials for his clothes.
The brand rarely takes part in campaigns or fashion shows because Mr. Aspesi is a very private person. In Milan, there is an Aspesi flagship store that is as big as a gym.
The Kids Fashion clothing line was first introduced in 2022.
Burberry is a British fashion brand founded in 1856 by
Thomas Burberry. His inspiration came from “normal garments” worn by the British society, but he quickly found interest in trying out new fabrics and materials.
1891 saw the opening of the first store in London. In 1900 Thomas Burberry designed trench coats for the British military. This was the birth of his most famous garment, the Burberry trench coat.
The Style of the label: From modern to traditional designs
that last years due to their quality.
Very typical for the brand is the black, white, red and brown
check pattern, which can be seen on many garments.
Chloé was founded in 1952 by a Jewish Egyptian tailor named Gaby Aghion. The designer named her company after her best friend.
The style of the label: soft, flowing and high-quality fabrics.
Famous designers such as Karl Lagerfeld or Stella McCartney
were chief designers of Chloé for years. Today the Chef designer of the label is Gabriela Hearst.
The collections of the luxury brand are presented twice a year
at the Paris Fashion weeks.
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Diesel was founded in 1978 by Renzo Rosso. He had founding colleagues with whom he founded the label but was then the owner of the label since 1985. Already in his youth, he experimented with denim and tailored on his mother’s sewing machine.
The label is marked by the Iroquois head. It should represent wilderness and independence.
The style of the label: Diesel garments are designed to help the wearer express his individuality and send out a good feeling of life. That’s why Renzo Rosso always puts “ENJOY” next to his signature.
Dolce Gabbana is an Italian company based in Milan.
It was founded in 1985 by the two fashion designers
Domenico Dolce and Stefano Gabbana.
The duo’s designs became famous after Madonna wore them in the 1991 film “Truth or Dare”. In 1993, the two introduced “D&G”, a line for younger ones. At the Pitti Bimbo childrens fashion show in Florence, the designers presented their first collection for children’s fashion for the first time in 1999.
The style of the brands: glamour and colourful prints. The designs are built around three basic concepts: Sicily, tailoring and tradition.
“Born in Canada, made in Italy” – The label was founded in 1994 by two designers Dean and Dan Caten (Toronto).
The company is based in Milan.
The style of the label: casual, sporty, extravagant, energetic, masculine but also feminine. Since the fashion designers come from Canada, the Canadian maple leaf can often be seen on their clothes.
There is a flagship store on Via Verri in Milan, which opened in 2007. Since 2014, the designer duo has been designing fashion collections for children under Dsquared2Kids, combining Italian elegance and glamour with sporty cuts
The Label was founded in 1925 by Adele and Eduardo Fendi.
The trademark of Fendi is the famous FF logo invented by
Karl Lagerfeld (then designer for Fendi). The traditional colours of the brand are black and mud brown. Today Fendi stands for high-quality Italian craftsmanship and distinguishes itself from other brands by its designs.
Today´s range of Fendi: Pret-a-prter collections, Fendi Couture, accessories lines, Fendi Casa, glasses, watches and perfumes.
Today the luxury brand belongs to the luxury goods group LVMH.
The brand Givenchy was founded in 1952 by Marquis Hubert de Givenchy. At that time Givenchy included exclusive haute couture fashion. Like many other designers, Hubert de Givenchy also had a muse. His muse was Audrey Hepburn. The designer also designed the “little black dress” from the movie Breakfast at Tiffany’s.
The previous style of the brand was: clear lines, high waist, oversized hats and bright colors. For the designer it was important to put the simple elegance of the lady in the foreground.
Today the style of the label is dominated by soft colors in a romantic style. Nevertheless, Riccardo Tisci (creative director) retains the simple and elegant look that Givenchy used to have.
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Gucci was founded in 1921 by the saddler Guccio Gucci. At first he only sold leather goods and suitcases for wealthy people, but due to many requests he opened more shops in Italy.
In the mid-1960s, Gucci designed a trademark, the snaffle,
which was inspired by equestrian sport and is still seen today
on the Gucci Loofers.
From 2014, the luxury brand made a change. Classic design
elements were combined with a bit of glamour. Chinese zodiac signs were also included in the collections, and Gucci also established a younger audience.
Gucci was the most popular fashion brand in the world in 2016.
Hugo Boss was founded in 1924 in Metzingen, Germany by Hugo Ferdinand Boss. The brand produces high-quality women’s and men’s clothing, shoes and accessories. The brand stands for sustainability, culture and sport.
In addition to the actual product range, HUGO BOSS is also known for its events campaigns and partnerships. The brand sells through its own shops, in retail and online. The company is pursuing a portfolio strategy that currently consists of two strong brands – BOSS and HUGO.
The brand has been majority-owned by the financial investor Permira since 2007. Claus-Dietrich Lahrs has been the CEO of Hugo Boss AG since 2008. There has also been a Boss children’s clothing collection
for boys & girls since 2008.
The aim of the brand is to dress costumers perfectly for every occasion – Business as casual. The BOSS ANS HUGO product range is sold in 132 countries worldwide.
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The brand il gufo is known for baby and children’s clothing with a very good quality. In 1980 the family business was established in Asolo. The founder, Giovanna Miletti, designed clothes for her children and made them herself. Little by little, friends and acquaintances became aware of her talent und this set the success of her company in motion.
Il gufo means “the owl” and convinces by the highest quality in combination with playful designs. The collecions of each season are made for babies and children aged 0-14years.
The style of the label: simple and elegant with playful motifs for children. Over the years, il gufo has become one of the most important brands in the field of luxury children’s fashion.
The brand was founded by the designer Marc Jacobs. He was creative director at Louis Vuitton and has been designing fashion since the mid- 1980s under his name.
His first collection under his own name was created in 1986 and he won the Perry Ellis Award for New York Fashion Talent as the youngest designer (then 24 years old).
Marc Jacobs offers high-priced and low-priced fashion collections, the children’s collection “Little Marc Jacobs”, bags, shoes and much more.
Little Marc Jacobs is all about colors and prints. The designers focus on the latest trends in children’s fashion and combine them with old designs by Marc Jacobs.
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The Italian fashion label was founded in Milan in 2015 by Claudio Antonioli, Davide De Giglio and Marcelo Burlon. As the creative director, the latter is responsible for the design of the brand. Burlon became known for his sensational style for his own fashion line Marcelo Burlon County of Milan, which he launched in 2012.
Marcelo Burlon was born in Patagonia, Argentina in 1979 and now lives in Milan. In Italy he started his career in the club scene as a party giver, DJ and photographer. The two co-founders of the brand are close friends of his and oversee both the commercial side and the entire company.
In 1952, René Ramillion founded the company Moncler in Grenoble, France. The brand logo is composed of Mont Aiguille, a mountain in the French Alps and a rooster.
Initially, Moncler only produced sleeping bags and camping tents, but after some time the now so popular down jacket was produced. It was first produced for use in expeditions and mountaineers, such as for the first ascent of K2, the second highest mountain in the world.
Over the years, the brand evolved from the originally practical functional clothing to fashionable sportwear for the winter.
The style of the brand: soft unobtrusive colors, functional fabrics and simple elegance and high-quality materials and five stars down.
The brand Monnalisa was founded in 1968 in Arzezzo, Italy.
Due to the typical floral patterns and the high quality of the materials, the clothes of the children’s brand have already made a name for themselves. Special designs or different Disney motifs provide highlights in the designs. But of course, every collection also includes basics, such as shirts, trousers and knitwear.
The label’s style: playful and romantic, the children’s brand combines age-appropriate looks with cute accents. Particularly striking is the attention to detail.
The Fashion brand was founded in 2013 by Virgil Abloh.
His main focus was on fashion, but he combined ideas of
streetwear, art, luxury, music and architecture.
The designer wanted to combine high fashion and youth culture. Off White is a unique brand that differs significantly from other brands. It is also referred to as the “Luxury Streetwear” brand. The name Off White describes the grey zone between black and white. One of Virgil Abloh’s most famous garments is the yellow buckle belt and elements such as quotation marks.
The style of the brand: a mix of Japanese designs and graphic motifs. The clothes are produced in Milan. Finest fabrics from Japan and Italy are used here.
Palm Angels was founded in 2014 by photographer and designer Francesco Ragazzi. The designer liked to photograph skateboarding in LA. He published a book in 2014 with black and white pictures of people on skateboards and called it “Palm Angels”. He chose the name because the skaters on their boards looked like angels under palm trees in Los Angeles.
Every outfit of the brand is inspired by the styles of skate culture and combines luxury and streetwear. The style of Palm Angeles: casual and relaxed styles decorated with prints and lettering.
The luxury brand is a fashionable combination of Italian tradition and fashion inspired by American culture.
The brand was founded in 1982 by the Italian Designer Massimo Osti. The name Stone Island, was originally suggested by Osti’s wife Daniela as “Isola di pietra”. It’s intended to symplolize the freedom of an island and the resilience of a stone.
Stone Island is a pure men’s brand and has also been offering boy’s collection since 2006. The brand was one of the first to use the stonewash effect on their clothes.
The main identifying feature of the brand is a compass badge,
a rectangular fabric label with an embroidered compass motif.
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The brand was founded in 1978 by young Australian surfer Brian Smith in Southern California. As an Australian, he was very fond of lambskin.
Initially, the UGG brand was popular in surf shops on
the California coast. After that, the brand replaced itself and became very well known. The brand even landed on the front page of Vogue.
Gradually, UGG became a luxury shoe brand and conquered
the catwalks of the world.
In 2006 the first store opened in Soho, and in the following years also in Japan, London, China etc…
Versace was founded in Milan in 1978 by Gianni Versace. The designer worked in his mother’s tailoring shop from an early age. After his death, his siblings took over the company.
The Versace company logo is the Medusa head. In the 1980s Versace became best known for the costumes off various theatrical productions such as the San Francisco Opera and the New York Ballet.
The most famous garment is the safety pin dress, which was worn by Liz Hurley at a premiere.
Gianni Versace’s clothing stood out because the designer used bright colors and unusual patterns. To this day, this is the style of the brand.
